Converting Lost Prospects into Customers
You’ve invested time and money into every person who visits your website. A large percentage of visitors who browse your site will leave without converting - whether that conversion is an action as simple as joining an e-mail list or as complicated as buying a sports car. Don’t let your investment in those customers disappear! These are your most valuable prospects - they have already shown interest in what you have to offer by visiting your website. So how do you make sure that those customers don’t forget about you?
Here’s how it works.
- Paid search, TV, print and display ads drive traffic to your website.
- Prospects look around your site and then leave; possibly to comparison shop.
- Retargeting ads are delivered to those prospects as they visit their favorite websites.
- Prospects return to purchase; conversions increase!
- Retargeting also builds brand awareness in addition to increasing conversion rates!
What websites will my ads show
Because we work with so many ad networks, our clients ads truly have the potential to show up wherever their lost prospects go. The only sites we do not work with / show ads on are those containing adult, religious, political and gambling content. We do not provide a network or site list because it can change daily based on the optimization of the campaign. Also, networks are constantly hiring and firing sites they work with based on performance. Popular sites you may see our ads on include sites like ESPN, Fox News, YahooMail, YahooFinance, Huffington Post, NY Times, NY Post, Facebook, ect.
With retargeting it’s important to be able to stay in front of prospects wherever they go, whenever they go there. On average a lost prospect will see 1-2 ads a day. This will change durning the campaign as we twist the dials to see what works best for each clients prospects.
Interested in how we can help your business? Give us a call so we can explain.
