What are the benefits of Paid Inclusion?

There are several benefits of PI:

• Guaranteed inclusion – All pages that an advertiser submits through a PI program are guaranteed to be included within a search engine’s index.
• Complete index of pages – Search engine spiders are not able to read certain types of websites, including those with dynamic or Flash-based pages. Additionally, spiders sometimes overlook or are unable to find all pages on a website. PI gives site owners the control to include all desired pages.
• Frequent refresh – Paid Inclusion allows site owners to frequently change the content stored in a search engine’s index, so that it matches what is live on the site. Without paid inclusion, search engines can take weeks or sometimes months to return to a site and refresh the information in their databases.
• Tracking – Search Engines that offer paid inclusion typically give advertisers the ability to track their clicks.
• Control Messaging – When site owners submit pages through paid inclusion, they can also submit the titles and descriptions associated with each individual page that will appear within search results. Paid inclusion represents the only way to have guaranteed control over the content a user sees when they read through a search results page