Laura Kalkman
Director of Marketing
ROCKET MEDIA
Why do I need a website?
Why do I need a website?
As a marketing/sales associate here at ROCKET MEDIA, I get one question asked of me over and over and over again, and that is, “Why do I need a website?”. Alot of times this question flat out baffles me. To me, that question is like a business owner asking, “Why do I need people to know about my business?” or “Why would I want potential clients to contact me?”. The answers to those questions are obvious: To gain more business!!! That is the name of the game here, people. To deny, or question, an outlet that could produce your potential success is just plain crazy!
For most companies, a website is categorized as a piece of advertising. But really, it is much more than that. At ROCKET MEDIA, we refer to websites as each company’s individual 24-hour sales person. A sales person who, doesn’t eat, sleep or take bathroom breaks!
Having a website isn’t the only battle. There are many things you need to consider when thinking about creating your website:
1. You want it to look great!
The look and feel may be the first and only impression people get when they come to your site. If the site seems at all hoaky, I ask you, what do you do? I personally, hit the back arrow to my old Google search and look for a different company that actually looks legit. This is not a one time advertising outlet that could be a waste of money like some magazine and newspaper ads, this is your full time advertising piece. If you are going to put your advertising dollars anywhere, your website look and feel is the place to start. After that I would suggest any other Internet marketing outlets. I am sure you are thinking, “Sure, the sales girl for a website design firm, WOULD suggest this.” But really, take my advice, you WILL see the difference.
2. You want it to be informative.
Content, content, content! Going to a site with a bunch of pictures is nice if you are looking for something that doesn’t require much explanation. But, the goal is to have your potential clients come to your site and be able to find all of the answers to their questions, easily and in the most non-confusing way. You should explain on the home page, why users need your services and what puts you on a higher stomping ground than your competitors. Then, on each of your service (or product) pages, you should explain the service, what you do in your process and again, why that consumer or viewer should use you for this service. An FAQ’s page is also a great page to have on your website. It should be filled with a plethora of frequently asked questions with answers that, not only, answer the question but also sell the service or product the question is referring to. A plethora of content on your website is not only helpful to the potential clients, but also to Search Engines that show you in key word searches (like Google search). The Search Engine spiders love sites that have lots of information talking about relevant search topics that relate to your service or product. When you get to the content part of your website creation, you want it written well, so, if you must, invest your money in a content writer who knows all about writing for the Internet.
3. You want it to sell for you.
Last but not least, if your website is bringing in leads either through your contact form or by phone, your site is doing its job. To make sure this is happening, plan your site to have a call to action on every page. Weather it be a graphic that instructs viewers to “Call us TODAY” with the number clearly listed or a contact form for viewers to fill out contact information fields and their comments or questions. There has to be a reason for the viewers to be on your site besides just finding information. Most of the time, they are looking for a way to contact you to request a quote or find out how much you charge. You want viewers to see these call to actions right off the bat so that there is not question of ...”How do I get ahold of this company?”.
So, that is my “in general” advice for anyone who asks the question, “Why do I need a website?”. I can answer many more questions as well as customize your website to your business, anytime. Give me a call! I would be glad to work with you on getting your 24-hour sales person up and running while following my website must haves.
** To request a quote for your custom website design, click HERE, or call ROCKET MEDIA, toll free, at: 1-800-339-7305. We look forward to working with you soon! **
