When creating an online presence, it’s important to think about the basic ways people want to receive content. A carefully configured website interacts with many people simultaneously. The way people take in and distribute information is easily found on an airplane when electronic devices must be powered off and stowed. By structuring a site around six basic pastimes, you can attract visitors and keep them coming back for more.

Disclosing your affiliates doesn’t detract from your content. Referencing an affiliate is like giving your friends an online shout out. With the Internet being an exchange of information, those who you disclose can return the favor. It’s beneficial to your blog and your reputation as a blogger.

Signals to determine the length of your piece.